T2 Verse of Tea Campaign: AMI 2020 Finalist.
We're proud to have been the media agency behind T2's "Verse of Tea" campaign, which was nominated as an AMI 2020 Content Marketing Finalist (NSW).
The campaign used slam poetry to shine a light on micro-aggression and unconscious bias, launching across national broadcast, digital, PR and social at the start of the COVID-19 pandemic. Through smart media partnerships and paid amplification, the campaign helped bring an important message to millions of Australians during one of the most challenging periods in recent history.