Insights on media, marketing and growth.
Thought pieces and perspectives from the Seed team on media strategy, audience behaviour, and what's working for brands right now.
If you don’t own the sound, you don’t own the memory.
Brands produce endless social content with library music. But consistency in sound may be building more brand memory than consistency in visuals. Here's why sonic identity matters, and when it actually works.
When Algorithms Learn “Bro Code”
Algorithms reward engagement, but the behaviours they amplify may reflect historical patterns, not deliberate design. For marketers, that raises a harder question: Are we optimising for reach, or for the right audience?
Nothing permanent except change.
“No-one was going to get fired for putting Google and Facebook on the schedule.”
“I’m tough, but I’ve survived and thrived.”
Angela Feruglio, Director at Seed Advertising takes Nick and Matt through her Media Life, where she has been awarded numerous accolades including a Cannes Media Lion, what it was like working with iconic International and Australian brands.
Spend flattening but market showing resilience.
Adnews analysis - Advertising spend flattening but the Australian market showing resilience,
T2 Verse of Tea Campaign: AMI 2020 Finalist.
We're proud to have been the media agency behind T2's "Verse of Tea" campaign, which was nominated as an AMI 2020 Content Marketing Finalist (NSW).