We’ve never had more information about our customers. AI can tell us what they bought, what they browsed, what they clicked and what they are likely to do next. But somewhere in the rush to make CRM smarter, we may have forgotten something rather fundamental: customers are people.

Programmatic buying has transformed digital advertising; but does that automatically make it the best approach for every media channel? We recently set out to answer that question for Broadcast Video on Demand (BVOD).

If you’re still running Meta campaigns the same way you did a year ago, you’re probably leaving performance on the table.

Brands produce endless social content with library music. But consistency in sound may be building more brand memory than consistency in visuals. Here's why sonic identity matters, and when it actually works.

Algorithms reward engagement, but the behaviours they amplify may reflect historical patterns, not deliberate design. For marketers, that raises a harder question: Are we optimising for reach, or for the right audience?

“No-one was going to get fired for putting Google and Facebook on the schedule.”

Angela Feruglio, Director at Seed Advertising takes Nick and Matt through her Media Life, where she has been awarded numerous accolades including a Cannes Media Lion, what it was like working with iconic International and Australian brands.

Adnews analysis - Advertising spend flattening but the Australian market showing resilience,

We're proud to have been the media agency behind T2's "Verse of Tea" campaign, which was nominated as an AMI 2020 Content Marketing Finalist (NSW).