Just some of the brands we've helped grow.
Every brand has a story to tell and an audience ready to hear it. At Seed, we connect the two through strategic media planning and buying that makes every dollar work harder.
We’ve partnered with businesses across retail, health, hospitality, education, and government to deliver campaigns that cut through the noise.
Whether it’s a targeted digital strategy, a TV launch, or a fully integrated, multi-channel campaign, our focus remains the same: reaching the right people, at the right time, with the right message.
As an independent agency, we’re not tied to media owners or platforms. We prioritise the right advice over short-term gain, grounded in transparency and authenticity so every recommendation is made in the best interests of your business.
Grill’d
QSR First - Winner QSR Media Awards Best Menu Innovation 2025
Grill’d disrupted the QSR category with a world-first launch of Hi-Fibre, Low-GI traditional and panini buns — a bold signal of the brand’s innovation leadership. By amplifying the news through a multi-channel media mix, we accelerated gains in brand health and delivered measurable sales growth.
Health Tech
Awareness campaigns
Seed was appointed to deliver a fully integrated media solution designed to improve the lives of people living with diabetes. Tasked with matching the digital performance of the incumbent agency, Seed exceeded expectations, outperforming all digital metrics year-on-year and driving greater efficiency and effectiveness across every channel.
MTC Australia
Awareness campaign
Seed was engaged to raise awareness of the newly launched SEE National Distance Program and establish MTC as a trusted delivery partner to support future government funding. Designed as a test-and-learn initiative, the campaign generated leads and valuable insights to shape future marketing. SEE Distance Learning is now part of MTC’s permanent offering.
Joy St
Brand awareness and trial campaign
Launched in 2023, Joy St is healthy protein based salted snack designed to disrupt the category. However, with minimal brand awareness and penetration, it was about to face delisting. Good Food Partners commissioned Seed as they needed a ‘quick win’ to demonstrate to the trade it was serious and highly committed to Joy St.
Seed instigated a high impact AV strategy to stimulate trade interest for distribution gains as well as drive awareness and trial amongst consumers. Launching with strategically placed spots in the AFL and NRL Grand Finals generated mass awareness amongst the trade and consumers and sparked conversation.
T2
Festive season campaign - Highly Commended Siren Awards 2022
How do you stand out amongst brands and retailers vying for a portion of the $11b Festive gifting revenue? Seed dialled up ‘Smiles start with T2’ by sparking joy with music. Working collaboratively with HitFM, Seed reimagined the classic carol ‘deck the halls’ with ‘Tea’s the Season’. T2 carollers recorded the song for Radio and Social videos.
Instant Scripts
HIV prevention campaign
Seed was tasked with developing the media communications plan for Instant Scripts’ HIV Prevent offering; and positioning the brand as the enabler for the LGBTQI+ community who are at risk of contracting HIV. The result was an exemplar of precision targeting at its best.
Grill’d
Limited edition Oscar Piastri burger campaign
When Grill’d launched a limited-edition burger with Oscar Piastri ahead of the 2025 Australian Grand Prix, Seed created an integrated campaign combining radio talent activations, strategically placed outdoor en route to the F1 track and highly targeted mobile digital.
Rodney Wayne
NZ Marketing campaign - Winner Westpac NZ Franchise Awards 2022
As the nation emerged from the COVID lockdowns of 2021, people extended the time between salon visits and performed simple hair colouring or touch up services at home. Seed garnered insights to drive the emotional benefits of Rodney Wayne’s colouration experts via precision targeting and creative formats to stimulate bookings.
The campaign delivered over 30% in new client appointments and a significantly high ROI.
Chisholm Institute
Acquisition campaign - AMI State Award Winner 2018, Education and National Finalist 2019
We orchestrated the strategic business plan and marketing budget to initiate the ‘Chase Your Calling’ integrated and holistic creative and media campaign. The multi-year approach has resulted in substantial enrolment share gains against a TAFE category decline. AMI State Award Winner, Education 2018 and National Finalist 2019.
True Organic
Brand campaign
Seed was challenged with effectively engaging with organic consumers, plus help True Organic increase distribution on a very modest media budget. Integrating the brand into cooking shows provided an effective solution to deliver on both objectives.
SÜK Workwear
Brand campaign
Seed was tasked with making the SÜK brand synonymous with workwear for women by stealing share from the traditional ‘bloke’ brands. To help catapult brand growth we needed to go beyond driving more people to the website, and making SÜK a ‘must have’ statement brand that personifies Kweens, bad-ass-bitches and confident creatives.
Audience insights revealed that key segments are proud of their identity and bring strong attitude to how they show up in the world. This attitude is reflected in the female talent featured in the high-rating, long-running TV series The Block. Seed secured SÜK workwear placement throughout the 2023 season, significantly elevating brand visibility and driving increased interest. The impact was reinforced when competitor brand Hard Yakka adopted a similar approach in the 2024 season.
Kogan
Outmatching Hot Deals in record speed
Seed was tasked with ‘sharpening the pencil’ of Kogan’s direct negotiations with the media across TV, radio and digital five days out from its crucial 2021 Black Friday and Christmas campaign. Within 24 hours, Seed had negotiated improved trading positions, refined proposals and recommended broader reaching digital environments for a lower media investment.
T2
Multi-country Brand campaign
Seed facilitated and launched T2’s biggest brand campaign to date with their brand manifesto as a vehicle to drive behaviour change across 4 countries; delivering high engagement and lifts in brand metrics.
T&G Global - Orchard Rd
Sales campaign - AMI Award Winner - Best Use of Small Budget 2019
Seed provided Orchard Rd’s Gold Kiwis with an integrated television, digital and outdoor media approach that directly contributed to supermarket distribution expansion and resulted in a momentous increase in sales.
Vari
Direct response campaign
Selling a premium sit-stand desk via exclusive online sales is no easy feat when you’re up against Goliath heavyweights Officeworks and IKEA. Seed’s approach to this DR-led, cost sensitive client was to test and measure the ROAS against every channel utilised, via analytical models spanning online and offline channels.
Jazz Apples
US campaigns
Aren’t all red apples the same?
Seed developed highly geo-targeted media campaigns across multiple USA markets to drive supermarket SKU distribution and retention of Jazz Apples at the expense of competitive brands.
Blackmores
Product campaigns
Seed worked collaboratively with Blackmores' agency village team to develop the strategic media planning across their Probiotics and Superkids range to drive trial and brand loyalty.
T2
Behaviour change campaign - AMI Finalist Content Marketing 2020
T2’s mission to celebrate difference, by making a difference and uniting the world for good. Seed helped T2's The Verse of Tea campaign bring that purpose to life, by shining a spotlight on micro-aggression and the impact of unconscious bias.
Wagner
Brand campaign
We helped Wagner to build brand consideration of their Spraytech range amongst DIY'ers with brand and integrated content that improved engagement efficiencies and assisted in lifting sales.
Mercer
B2B campaign
Seed aligned Mercer with leadership media brands through integrated partnerships to strengthen Mercer’s industry thought leadership position of its 2020 Survey and Growth Solutions. Assisted in over delivering against the qualified lead target and delivering significant value for the business.
